Senses is a fragrance and skincare brand offering a complete specialized routine with long-lasting scents at competitive prices. Launched in 2019 with the Intensive Repair line, the brand gained traction by filling a market gap left by expensive imported brands like Victoria’s Secret and Bath & Body Works. Senses introduced unique fragrances that resonated with Egyptian consumers, quickly becoming known for its feminine and expressive offerings.
Since then, Senses expanded its product range with body lotions, shower creams, hand creams, and foot care products, further enriching the self-care experience. In December 2023, the brand added six new body splash variants, followed by the launch of Shimmer Splash and Antiperspirant Roll-on. With plans to strengthen its presence in Egypt and Saudi Arabia, Senses aims to empower women to embrace their femininity and beauty, becoming the go-to brand for a complete, personalized self-care routine.